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COPYWRITER
Christine villanueva
UX writing + web
La Vie
Women shouldn't have to choose between what works for them, and what actually works—leak protection that's organic should be no different. La Vie organic pads and liners are strong and gentle where it matters. The La Vie: Uncompromised campaign is a refusal to accept the compromises life (and leaks) usually hand women.
TEAM
Agency — FCB CHICAGO
Emily Walton — Associate Creative Director
Sarah Uchison — Associate Creative Director
Dylan Bradshaw — Art Director
Christine Villanueva — Copywriter
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