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campaign case study

integrated brand campaign

Poise

Life throws a lot of BS at women, bladder leaks included. Handling all of it takes Poise. From laugh-leaks during movie night to late-night leaks while you’re pumping, Poise helps women rise above it all.

TEAM

Agency — FCB CHICAGO
Merrin McCormick — SVP, Creative Director
Sarah Uchison — Associate Creative Director
Kelly O'Keefe — Senior Art Director
Dylan Bradshaw — Art Director
Christine Villanueva — Copywriter

PRINT
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SOCIAL + OLV
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LANDING PAGES
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ONE BY POISE LAUNCH

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