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COPYWRITER
Christine villanueva
integrated brand campaign
Depend: Stepping Up Takes Strength
Caregiving isn't easy. It's both a huge commitment and a continued dedication to the ones we love most. Taking that on—with all its highs and lows—deserves recognition and support. With resources and advice, Depend launched an online Caregiver Center dedicated to filling the gaps for those who go the extra mile.
TEAM
Agency — FCB CHICAGO
Merrin McCormick — SVP, Creative Director
Paige Miller — Associate Creative Director
Morgan Richter — Associate Creative Director
Dylan Bradshaw — Art Director
Christine Villanueva — Copywriter
PREMIUM OLV
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