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COPYWRITER
Christine villanueva
campaign case study
integrated brand campaign
Poise
Life throws a lot of BS at women, bladder leaks included. Handling all of it takes Poise. From laugh-leaks during movie night to lift-leaks while lunging, Poise helps women rise above it all.
TEAM
Agency — FCB CHICAGO
Merrin McCormick — SVP, Creative Director
Sarah Uchison — Associate Creative Director
Kelly O'Keefe — Senior Art Director
Dylan Bradshaw — Art Director
Christine Villanueva — Copywriter
ONE BY POISE LAUNCH
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